ITO EN Co., Ltd., headquartered in Shibuya, Tokyo, with the world’s leading unsweetened green tea beverage brand “Oi Ocha”, recently signed a global contract with Shohei Ohtani, a football club player. Los Angeles Dodgers baseball (USA). At the same time, Shohei Ohtani was also appointed as the global ambassador of green tea beverage “Oi Ocha” from May 20, 2024.

As the Global Ambassador of the green tea beverage “Oi Ocha” of ITO EN Company, Ohtani will undertake two main activities including promoting Japanese tea culture to the world and contributing to the future of the fruit. soil through green tea.

As part of this collaboration, ITO EN also unveiled a new key promotional image. The new main advertising image is a combination of Shohei Ohtani, the world’s top baseball player, and “Oi Ocha”, the most consumed green tea beverage in the world.

Shohei Ohtani, wearing a white T-shirt, stands proudly in the beautiful tea fields where the green tea drink “Oi Ocha” is produced. In Ohtani’s left hand is a bottle of “Oi Ocha” green tea, his longtime companion, a drink he has loved since his days in Japan and even when he moved to Los Angeles.

Ohtani’s relaxed expression while looking at the distant sky is the highlight of this pose. The main message sent to consumers is “My green tea, the vitality in me”. The new promotional images will be used in stores, on social media sites, special product landing pages and various advertising media.

ITO EN also took this opportunity to reveаl the first and largest outdoor advertising campaign that the company has ever conducted simultaneously in many countries around the world.

Large billboards and advertising images featuring player Shohei Ohtani with a bottle of Oi Ocha green tea will be displayed in 84 locations across Japan and the world. The first large billboards will be placed at Morioka Station in Iwate Prefecture, Shohei Ohtani’s hometown, and advertising images will be shown at 78 locations in 10 prefectures in Japan and 6 locations around the world. world, including New York, Los Angeles, South Korea, and Taiwan.

The large billboards and advertising images are designed to attract a large audience and convey to the world the common desire of ITO EN and Ohtani to “spread Japan’s attractive green tea culture to the world.” gender”.

Expressing his feelings when becoming the Global Ambassador of the green tea beverage brand “Oi Ocha”, player Shohei Ohtani said: “I am very honored and aware of the scale of this cooperation. In the future, as the Global Ambassador of the green tea drink brand “Oi Ocha”, I will prepare new initiatives, for example a project to promote Japanese tea culture to the whole world. world and together with people around the globe contribute more to the future of the earth through green tea. I hope that this project will receive everyone’s attention.”

Player Shohei Ohtani also shared: My green tea, the vitality in me. There’s a lot going on in recent days. There’s nothing better than relaxing with green tea to soothe your mind and body. I want to share this experience with people around the world. Next step, realize your goal for Oi Ocha.”

ITO EN will cooperate with Ohtani to promote Japanese tea culture worldwide. Ohtani’s first activity as Global Ambassador of the green tea beverage brand “Oi Ocha” will be accompanying the “#OiLAOhtani-san” campaign starting from May 20, 2024. The campaign with the desire to invite everyone to LA to watch Ohtani’s match.

Player Shohei Ohtani expressed his joy if many people could come watch the match live at the stadium in LA and enjoy Oi Ocha green tea. After this event, there will be activities aimed at contributing to the future of the earth through green tea.

To celebrate Ohtani’s appointment as Oi Ocha Ambassador, from May 20, a promotion with prizes for 25 pairs of 50 people is round-trip airfare to LA, where Ohtani is competing, a Hotel room (for 3 nights) and tickets to a baseball game in LA to boot