Virgil van Dijk has been named as the new ambassador for a leading travel brand as the city experiences a tourism boom

Liverpool captain Virgil van Dijk has assumed a new position as the city’s travel ambassador.

Expedia has recognized Liverpool as one of the top 10 trending global destinations in their Unpack 2024 guide. Interest in travel to Liverpool has surged, with search queries doubling compared to the previous year, attracting visitors from countries such as the US, Canada, Australia, Norway, and Ireland.

To celebrate Liverpool’s growing appeal, Expedia has appointed Van Dijk, the Reds’ captain, as their new ambassador. The Dutch defender has put together an exclusive travel guide, highlighting his favorite locations in the city.

Among the featured spots are the legendary Cavern Club, the birthplace of The Beatles, the celebrated Royal Albert Dock, and, of course, Anfield, which has been Van Dijk’s home for the last six years.

“The football calendar is incredibly busy of course but one day in the future I’d love to visit Japan, a country I am fascinated by. I’m a big fan of city breaks too. I love exploring new cities and cultures with my family,” he said.

“I love many cities including Amsterdam and Paris, but Liverpool of course for me holds such a special place in my heart which is why I’ve been excited to curate my Liverpool travel guide with Expedia. I hope it helps future visitors to this great city! “.

“Travel is a real passion of mine,” said Van Dijk. “We visit so many cities through football, but don’t get to fully immerse ourselves in them, so any time off I get, I am always looking to head out on an adventure with my friends and family. That’s why I am excited to be partnering with Expedia, as we both believe that we are all made to travel.”, reports the Mirror.

Van Dijk has now revealed his top 10 things to do in the city – including a visit to the new luxury hotel, independent restaurants, and an immersive culture and gaming hub.

The Dutchman’s guide, which he has curated with the help of some of his teammates, also features the city’s historical sites and, of course, a football match.