JBL and Vivendii are launching a unique fashion line to delve into the Afrobeats genre.
The Afrobeats Capsule Collection blends Vivendii’s distinctive gradient and tie-dye-inspired designs with JBL’s vibrant, striking colors. The collection draws inspiration from traditional Nigerian plastic buckets and bowls, along with the orange shade of the JBL logo.
In addition to t-shirts, tracksuits, coats, and backpacks, the collection features a striped football jersey designed to pay tribute to Virgil van Dijk and the rising popularity of customized jerseys.
The clothing line is enhanced by vibrant, limited-edition versions of some of JBL’s top-selling products, including the JBL PartyBox 310 and JBL Charge 5 Wi-Fi.