JBL and Vivendii are introducing a distinctive fashion line that explores the Afrobeats genre.
The Afrobeats Capsule Collection merges Vivendii’s unique gradient and tie-dye-inspired styles with JBL’s bold, vivid colors. The collection is inspired by traditional Nigerian plastic buckets and bowls, as well as the orange hue of the JBL logo.
Alongside t-shirts, tracksuits, coats, and backpacks, the collection includes a striped football jersey created to honor Virgil van Dijk and the growing trend of personalized jerseys.
The fashion line is complemented by vibrant, limited-edition versions of some of JBL’s popular products, such as the JBL PartyBox 310 and JBL Charge 5 Wi-Fi.