Behind-the-scenes as Giannis Antetokounmpo launches the Zoom Freak 2 from the NBA Bubble in Orlando

Giannis Antetokounmpo’s Zoom Freak 2 is released by Nike.

The Milwaukee Bucks are the front-runners to win the franchise’s second championship after winning the East. Due to Nike’s announcement of the Zoom Freak 2, franchise star Giannis Antetokounmpo is expected to wear his second signature sneaker if those odds hold true.

This season, Antetokounmpo has reportedly worn 29 different Zoom Freak 1 iterations, according to ESPN’s Nick DePaula. It is anticipated that he will wear the first model for some time before releasing the second model during the postseason. Before the break, he was leading the Bucks to a league-best 53-12 record, with career-high averages of 29.6 points, 13.7 rebounds, and 5.8 assists per game. It appeared that he was on track to win the MVP award for a second time in a row.

Despite a 75% increase in digital sales during the fiscal fourth quarter, Portland, Oregon-based Nike was nevertheless affected. Ninety percent of Nike-owned stores closed as a result of the, resulting in a 38% decline in revenue to $6.3 billion from $10.18 billion over the same period last year. As a result, they have increased their digital spending and are aiming to give customers an online-to-offline experience that is more seamless with digitally integrated locations.