Bayern Munich forward and New Balance ambassador, Sadio Mané, is set to feature in a sleek, intentionally minimalist campaign for New Balance’s 2023 Grey Day celebration, inspired by the timeless appeal of the brand’s iconic gray shades.

New Balance has remained committed to its gray sneakers, originally adopted as a versatile colorway designed to suit the asphalt running tracks of the 1970s.

Today, this choice reflects a thoughtful yet stylish design philosophy that resonates across various fashion and athletic styles.