Bayern Munich forward and New Balance ambassador Sadio Mané will feature in a sleek, deliberately minimalist campaign for New Balance’s 2023 Grey Day celebration, drawing inspiration from the timeless elegance of the brand’s signature gray shades.

New Balance continues to embrace its gray sneakers, initially designed as a versatile color scheme for the asphalt running tracks of the 1970s.

This choice now embodies a thoughtful and stylish design philosophy that appeals to a wide range of fashion and athletic trends.

In the latest BSTN campaign, Mané exudes a “no frills, no fuss” attitude while wearing the adaptable New Balance 550 from the varied “Moon Daze” collection. In the visuals, he trades his football uniform for a gilet puffer and sweatsuit, which beautifully match the sneaker’s gray-blue elements.