Liverpool star Trent Alexander-Arnold and popular MMA fighter Paddy “The Baddy” Pimblett are set to bring their charisma and energy to JD Sports’ highly anticipated Christmas campaign.

This collaboration is a celebration of British sports and culture, uniting two figures from different fields who each hold unique appeal among fans.

Known for his precision on the field and dedication to Liverpool, Alexander-Arnold brings a touch of class and athleticism to the campaign, symbolizing the brand’s commitment to performance and style.

Paddy “The Baddy,” with his electrifying personality and growing reputation in the MMA world, adds a distinct edge to the holiday campaign, making it exciting and relatable for fans who admire his bold, fearless approach to the sport.