Liverpool star Trent Alexander-Arnold and MMA sensation Paddy “The Baddy” Pimblett are gearing up to headline JD Sports’ exciting new Christmas campaign.

This collaboration brings together two influential figures from the worlds of football and mixed martial arts, both of whom have captured the admiration of fans across the UK and beyond.

Alexander-Arnold, known for his exceptional skill on the field and unwavering commitment to Liverpool FC, will bring an element of sophistication and sportsmanship to the campaign. His presence highlights JD’s dedication to athletic excellence and contemporary style, appealing to fans of football and fashion alike.

Paddy “The Baddy” Pimblett, with his larger-than-life personality and rising prominence in the MMA scene, adds a vibrant edge to the campaign.

His fearless attitude and relatability make him an ideal fit for JD’s audience, who connect with his charisma and determination.

Together, the two stars embody the spirit of JD Sports, blending style, passion, and authenticity that resonates with fans.